Freak. . .

When talking in class about my 4 words, after discussing with my classmates it sprung to mind the Illamasqua perfume, 'Freak'! The video has a dark, eary feel about it which is something that I will consider for my final shoots and the slight flash shades of purple work really well with the almost black background.

The amazing Alex Box talks about what they wanted the perfume to represent and the main aspects of the product, so this helped me a lot. Plus it is a stunning set, you can see in this video of behind the scenes of the making, I keep finding myself watching it over and over again. One thing that I find really interesting in the promotion video is the line, 'with the flowers coming together during the darkest hours', as Alex says it kinds of reflects on what the Illamasqua line is all about. With make-up being used for every day looks but at night time, the alter-ego comes out, pushing the boundaries and making people express themselves more through makeup as if you were a flower which blossoms at night. Also she mentions 'night time and self expression', which is one of the main aspects as to way the video and shoot was in quite a dark set, almost black as if it was set at night time. A plus side as well is that the perfume is actually really, really nice!!